Every Web Design Agency Should Cater For Core Web Vitals

Google’s core web vitals are a set of metrics that the company uses to measure the performance and quality of webpages. These include speed, mobile responsiveness, accessibility, security, and engagement signals like load time, page load slowdowns, and in-page navigation.

Google created these vitals to help webmasters improve their websites and make them more responsive to users. The vitals are also used by Google’s ranking algorithm to determine which pages rank highest for specific queries.

If you’re a business that depends on traffic and leads from your website, it’s important to understand these vitals and how they can affect your website. By catering for these core web vitals, you can help your website rank higher on Google and improve your website’s user experience.

What are Google's core web vitals anyway?

Google’s core web vitals are:

• Speed – how fast your website loads
• Mobile responsiveness – how well your website looks and functions on mobile devices
• Accessibility – how easy it is for people with disabilities to use your website
• Security – how safe your website is from malware and other online threats
• Engagement signals – how well your website engages users and keeps them on the page

A ranking factor for Google

Google has said that the vitals are one of many factors that the company takes into account when ranking websites. However, they are an important factor, and improving your website’s performance in these areas can help you rank higher on Google.

In a study by SEMrush, it was found that page speed was the number one factor that affected a website’s ranking. The study also found that mobile responsiveness was the second most important factor, followed by security and then accessibility.

Without these new Core Web Vitals, SEO would be missing a lot of important data. The three metrics that represent load time and visual stability as well as interactivity in a page all come together to give us an accurate picture on how fast or if our website is being viewed by people online!

• Largest Contentful Paint (LCP) tracks when the largest above the fold content element appears;
• Cumulative Layout Shift (CLS) shows how much unexpected layout shifts (ads, pop-ups, etc.) affect a page’s visual stability;
• First Input Delay (FID) measures how long it takes for the browser to begin processing the first user interaction on a page.

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7 Reasons Why Your Business Needs a Digital Agency

Business owners have a lot on their plate. They not only need to manage the day-to-day operations of their business, but they also need to focus on customer satisfaction and digital marketing strategies. This is why many people turn to a digital agency for help with these tasks.

In this blog post, we’ll discuss 7 reasons why your business needs a digital agency like us at Titan Blue! Here’s why;

1. Increase digital presence

In this digital age, it’s vital that you have a strong online presence. With so many people turning to their laptops and smartphones to find local businesses, those who don’t have an internet presence are being left in the dust! At Titan Blue, we can help increase your digital presence by creating a website that reflects who you are as a company, developing SEO (search engine optimisation) strategies, planning your social media and digital marketing to help you reach more people online and much more.

2. Compliment your digital marketing strategy

Titan Blue is your digital agency partner.

We make the perfect digital partner for companies and businesses who want to develop their digital marketing strategies further. Our digital agency will be able to create customised campaigns that fit with your vision and style, complementing any existing strategies you have in place. And that’s not all. Aside from providing you with measurable results, we are also able to pass on our knowledge and expertise so that your business can benefit long-term. Whether it’s through workshops or face-to-face consultation sessions, the team at Titan Blue is always willing to help.

3. Cost-effective

Digital marketing is a necessary investment for businesses these days, but that doesn’t mean you have to break the bank! At Titan Blue, we offer cost-effective digital marketing services that will give you real results without putting too much of a dent in your budget. In fact, our digital marketing services are so affordable, you’ll be able to get great value for your money straight away!

4. Get measurable results - faster and better

One of the main reasons businesses turn to a digital agency is because they’re able to get measurable results. Unlike other marketing strategies, digital marketing provides tangible evidence that your investment is paying off. This can be in the form of website traffic, leads generated, or even sales made as a direct result of digital campaigns.

If you don’t have digital skills in-house, but still want to make the most out of digital marketing, working with Titan Blue is your best bet. We offer services that help improve digital capabilities within companies and boost productivity by making use of our digital services like SEO, PPC advertising (pay per click), social media management and more.

Whether it’s increasing traffic to your website, getting more leads or sales, or improving customer satisfaction rates, we can help you get the results that you’re looking for.

In addition to getting results, we save business owners a lot of time! By handling all your digital marketing tasks for you, we encourage you to focus on what you’re good at – running your business.

5. Attract the right kind of customers

As a business owner, it’s important to look at digital trends in order to get ahead of the game. Digital marketing is constantly changing, and digital agencies are the ones who will keep your business on top of those changes so you can reach new customers.

Titan Blue brings that creativity to the digital field.

We use our creative processes and strategies to draw customers in and help you stand out from your competitors. If you want digital marketing that works, it’s time to contact us today! We bring expertise, experience and results for businesses across all industries.

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10 Important On-Page SEO Tips for Your Website in 2022

Why does Google rank websites? We think the primary reason is so that people can quickly and easily find what they are looking for. So when you can optimise a web page in a way that makes it easier to use, there’s a pretty good chance Google will notice when it crawls your site.

Search Engine Optimisation or SEO is the process of influencing the natural, or organic, search results so your website pages rank well for your chosen keywords.

The purpose of optimising your website for the search engines is so that you gain visibility to your target audience. Your website needs to be on the first page of the search results for users who are looking for a business just like yours.

So what is on-page seo exactly? Well, this is the practice of optimising your website so that it has the best chance of ranking on search engines. On-page SEO is all about ensuring you have followed Google’s guidelines to ensure they will rank your site pages for relevant queries.

In this article, we’ll give you 10 on-page SEO tips that you can use to help Google rank your business website in 2022.

1. Pick the Right Keywords

What is a keyword? A keyword is a word or phrase that summarises the content of your page. It’s what your potential customers will type into their favourite search engine (like Google or Bing) to find a business like yours.

Choosing the right keywords are crucial on-page SEO factors for any webpage. When you choose poor or irrelevant keywords, it makes it hard for people to find your page through search engines. And if no one can find your web pages, it makes it hard for your site to rank well.

But if you correctly match your keywords to the content on your page, it makes it easier for both users and search engines to find what they are looking for.

2. Use Keywords in Your Title Tag

Make sure you add your target keyword in the title tag of your page. This is one of the first things that someone will see in the search results. Adding the target keyword at the start of the title tag helps your page to stand out to a potentially interested customer. Your title tag can be up to 60 characters in length, with 50-60 characters being a good sweet spot.

3. Target Keyword in First 100 Words

You should add your target keyword into the first 100 words on your page or blog post. This helps visitors and the search engines to understand the topic of your content. You can also add your target keyword a few more times naturally throughout your content. Don’t overdo this, as you’re not trying to completely fill your page full of the same words. For example, in a 3,000 word article, you wouldn’t want to use your target keyword more than 5-6 times.

4. SEO Friendly URL's

Make sure your pages and posts use simple SEO friendly URLs. A shorter URL that includes your target keyword will tend to perform better in the search engines than a longer URL. For example if your target keyword was “shoe repair”, then your URL would be better as /shoe-repair/ rather than /learn-more-about-our-shoe-repair-services/.

5. Unique Meta Descriptions

Make sure that every page and post on your website has a well-written and unique meta description. These will be shown in the search engine results, as the descriptive text beneath the title of each result. Meta descriptions give you a perfect opportunity to encourage someone to click through to your page and read more of your content. You can use up to 160 characters here.

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