Why does Google rank websites? We think the primary reason is so that people can quickly and easily find what they are looking for. So when you can optimise a web page in a way that makes it easier to use, there’s a pretty good chance Google will notice when it crawls your site.
Search Engine Optimisation or SEO is the process of influencing the natural, or organic, search results so your website pages rank well for your chosen keywords.
The purpose of optimising your website for the search engines is so that you gain visibility to your target audience. Your website needs to be on the first page of the search results for users who are looking for a business just like yours.
So what is on-page seo exactly? Well, this is the practice of optimising your website so that it has the best chance of ranking on search engines. On-page SEO is all about ensuring you have followed Google’s guidelines to ensure they will rank your site pages for relevant queries.
In this article, we’ll give you 10 on-page SEO tips that you can use to help Google rank your business website in 2022.
1. Pick the Right Keywords
What is a keyword? A keyword is a word or phrase that summarises the content of your page. It’s what your potential customers will type into their favourite search engine (like Google or Bing) to find a business like yours.
Choosing the right keywords are crucial on-page SEO factors for any webpage. When you choose poor or irrelevant keywords, it makes it hard for people to find your page through search engines. And if no one can find your web pages, it makes it hard for your site to rank well.
But if you correctly match your keywords to the content on your page, it makes it easier for both users and search engines to find what they are looking for.
2. Use Keywords in Your Title Tag
Make sure you add your target keyword in the title tag of your page. This is one of the first things that someone will see in the search results. Adding the target keyword at the start of the title tag helps your page to stand out to a potentially interested customer. Your title tag can be up to 60 characters in length, with 50-60 characters being a good sweet spot.
3. Target Keyword in First 100 Words
You should add your target keyword into the first 100 words on your page or blog post. This helps visitors and the search engines to understand the topic of your content. You can also add your target keyword a few more times naturally throughout your content. Don’t overdo this, as you’re not trying to completely fill your page full of the same words. For example, in a 3,000 word article, you wouldn’t want to use your target keyword more than 5-6 times.
4. SEO Friendly URL's
Make sure your pages and posts use simple SEO friendly URLs. A shorter URL that includes your target keyword will tend to perform better in the search engines than a longer URL. For example if your target keyword was “shoe repair”, then your URL would be better as /shoe-repair/ rather than /learn-more-about-our-shoe-repair-services/.
5. Unique Meta Descriptions
Make sure that every page and post on your website has a well-written and unique meta description. These will be shown in the search engine results, as the descriptive text beneath the title of each result. Meta descriptions give you a perfect opportunity to encourage someone to click through to your page and read more of your content. You can use up to 160 characters here.
