10 Enormously Important SEO Steps To Take After A New Website Launch

After all the hard work that goes into launching a new website, it’s important to make sure you take the necessary steps to optimise your site for search engines. Here are 10 enormously important SEO steps to take after a new website launch.

1. Research your keywords

When it comes to SEO, keyword research is essential. By targeting the right keywords, you can improve your website’s visibility and organic search traffic. There are several tools and techniques you can use to aid in your keyword research. Here are some tips on how to do some basic keyword research:

Use keyword research tools

There are a number of different keyword research tools available, such as Google’s Keyword Planner (you will need a Google Ads account) and SEMrush. These tools can help you find the right keywords to target for your website.

Research your competitors

Another great way to find keywords is to research your competitors. By looking at what keywords they are targeting, you can get a good idea of the types of keywords that are worth targeting for your own site.

Make use of Google Ads

Google AdWords can also be a helpful tool for keyword research. By using Google Ads, you can see how often certain keywords are being searched for, as well as the average cost-per-click (CPC) for those keywords.

2. Optimise your title tags and meta descriptions

Make sure your title tags and meta descriptions are optimised for your target keywords. These are the short snippets that appear in search engine results, so it’s important to make them as compelling as possible to encourage people to click through to your site. Here are some tips on how to write SEO-friendly title tags and meta descriptions:

Including your target keywords in your title tags, meta descriptions and webpage URL is a must for SEO. These are the first things search engines will look at when determining your page’s ranking, so make sure they are as relevant as possible.

Keep them short and sweet.

Title tags and meta descriptions should be kept to around 150-160 characters each. Anything longer than that and they will likely be truncated in search engine results.

3. Optimise your website content

Once you’ve researched your keywords, it’s time to start incorporating them into your website content. Keyword optimisation is the process of ensuring that your website content is properly optimized for the search engines. Make sure your website content is relevant to your keywords and is of a high quality. Content that is well-written and informative is more likely to rank well in the search results.

4. Add internal links

Add internal links to your website content, as this will help to keep people on your site for longer and also help with SEO. You should also make sure that the anchor text (the text you use to link to other pages on your site) is keyword rich, so it will help with your SEO efforts. Search engines love this practice, so make sure you do it!

5. Add external links

In addition to adding internal links, you should also add external links to your website. This will show search engines that your website is a valuable resource and will help to improve your SEO rankings. Just be sure to link to high-quality websites that are relevant to your niche.

6. Optimise your images

Images are important for any website, but they are especially important for SEO. When you upload images to your site, make sure to optimise them by using keywords in the file name and adding alt text (a brief description of the image). This will help your SEO efforts and also make your site more accessible to people with disabilities.

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3 Tips on How To Choose A Digital Agency

There are many considerations to take into account when looking for the perfect digital agency, but the first step is understanding your own needs and wants.

Do you need a website redesign? Social media management? SEO services? Or a number of these services packaged up? No matter what your needs are, consider the following three tips to help you decide on a top digital marketing agency in Sydney.

1. Talk to the agency

The first thing you should do is talk to the agency. Get a feel for who they are and what they do. Ask them about their experience and what they can do for you. This will help you decide if they’re the right fit for your needs. At Titan Blue Australia, we’re more than happy to have an initial consultation to discuss your needs and see how we can help.

We love to meet you at your place of work and if that isn’t convenient, we’re happy to meet in our offices in Double Bay or Cronulla Beach.

We are a top digital marketing agency in Sydney and have had many successful projects delivered for our long-standing clients and we would love to have you part of our family too.

2. Look at their work

Once you’ve talked to the agency, take a look at their work. See if it aligns with your own vision and goals for your business. Do they have a style that you like? Are their results impressive? Make sure the agency you choose has a track record of success and can help you achieve your goals.

At Titan Blue, we pride ourselves on quality work – every time. We have forged long and strong relationships with our clients and our work speaks for itself. No matter whether you need a simple rebrand or a major digital marketing campaign, rest assured knowing your business is in good hands 24/7.

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How to Choose the Right Branding Agency for Your Business

Branding is a key element in building a company’s reputation, but many entrepreneurs and small business owners lack the knowledge and resources to properly execute their branding strategy. Brand agencies specialise in developing branding strategies for companies and their clients and enable businesses to take charge of the way they are perceived in the marketplace.

One of the most important members of your team is your branding agency and branding is one of the most important aspects of any business. It’s how you communicate to your customers who you are, what you do, and why they should care. But it’s also so much more than that. Branding is the foundation upon which all other marketing efforts are built.

A strong brand will make it easier to attract and retain customers, partners, and employees. It will communicate to the world what your company is all about, shaping the perceptions of those who interact with it. In short, your brand is one of your most important assets.

So how do you choose the right branding agency to partner with?

Here are a few things to keep in mind:

1. Know Your Objectives

Before you start looking for a branding agency, it’s important to have a clear understanding of what you want to achieve. Are you looking to rebrand an existing business? Or are you starting from scratch with a new product or service? What are your goals and objectives?

Do you want to increase awareness of your brand? Drive more traffic to your website? Increase sales or market share? Once you know what you want to achieve, you can begin to look for an agency that has the experience and expertise to help you reach your goals.

2. Check Their References

Branding is all about creating a positive impression in the minds of your customers. One of the best ways to determine if an agency can do this for your business is to check their references. Ask them for case studies or contact some of their former clients to get their feedback.

Did the branding agency produce results that met or exceeded your expectations? Was the process collaborative and productive? Did they deliver on time and within budget? Getting answers to these questions will help you determine if an agency is a good fit for your business.

3. Consider Their Process

A good branding agency will have a proven process that they use to develop and execute branding campaigns. Ask them about their process and how they go about developing creative concepts that capture the essence of your brand.

Do they start with market research? How do they determine which messaging and visuals will resonate with your target audience? What methods do they use to test and measure results? Asking these questions will give you insights into an agency’s approach and help you determine if it aligns with your own objectives and methods.

4. Review Their Portfolio

A good way to get an idea of an agency’s capabilities is to review their portfolio. This will give you a sense of the type of work they’ve done in the past and the results they’ve been able to achieve for their clients.

When you’re reviewing an agency’s portfolio, pay attention to the types of brands they’ve worked with and the industries they specialize in. If you’re looking for an agency that has experience working with businesses in your industry, this is a good indicator that they understand the unique challenges and opportunities you face.

5. Ask About Their Team

A branding agency is only as good as the team that makes it up. When you’re considering an agency, be sure to ask about the team members who will be working on your account.

What is their experience? What are their strengths and weaknesses? Do they have a deep understanding of your industry? These are all important factors to consider when choosing an agency.

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Every Web Design Agency Should Cater For Core Web Vitals

Google’s core web vitals are a set of metrics that the company uses to measure the performance and quality of webpages. These include speed, mobile responsiveness, accessibility, security, and engagement signals like load time, page load slowdowns, and in-page navigation.

Google created these vitals to help webmasters improve their websites and make them more responsive to users. The vitals are also used by Google’s ranking algorithm to determine which pages rank highest for specific queries.

If you’re a business that depends on traffic and leads from your website, it’s important to understand these vitals and how they can affect your website. By catering for these core web vitals, you can help your website rank higher on Google and improve your website’s user experience.

What are Google's core web vitals anyway?

Google’s core web vitals are:

• Speed – how fast your website loads
• Mobile responsiveness – how well your website looks and functions on mobile devices
• Accessibility – how easy it is for people with disabilities to use your website
• Security – how safe your website is from malware and other online threats
• Engagement signals – how well your website engages users and keeps them on the page

A ranking factor for Google

Google has said that the vitals are one of many factors that the company takes into account when ranking websites. However, they are an important factor, and improving your website’s performance in these areas can help you rank higher on Google.

In a study by SEMrush, it was found that page speed was the number one factor that affected a website’s ranking. The study also found that mobile responsiveness was the second most important factor, followed by security and then accessibility.

Without these new Core Web Vitals, SEO would be missing a lot of important data. The three metrics that represent load time and visual stability as well as interactivity in a page all come together to give us an accurate picture on how fast or if our website is being viewed by people online!

• Largest Contentful Paint (LCP) tracks when the largest above the fold content element appears;
• Cumulative Layout Shift (CLS) shows how much unexpected layout shifts (ads, pop-ups, etc.) affect a page’s visual stability;
• First Input Delay (FID) measures how long it takes for the browser to begin processing the first user interaction on a page.

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