Why Buying Experiences Is The Future Of Ecommerce

In recent years...

We’ve seen a shift in ecommerce trends away from material possessions and towards buying experiences. This trend is expected to continue to grow in 2022, as more and more people prioritise experiences over things.

There are a few reasons for this shift.

First, many of us now have all the material possessions we need and are instead looking for ways to enrich our lives and create memories. Secondly, the trend towards buying experiences is being driven by millennials, who are now the largest consumer group. And finally, technology is making it easier than ever to purchase experiences, whether that’s booking a vacation or ordering tickets to a concert.

So what does this mean for ecommerce businesses?

First and foremost, it’s important to focus on offering unique and memorable experiences that cannot be found elsewhere. Make us of technology to your advantage by making it easy for customers to book and purchase experiences online. And finally, don’t forget about the power of word-of-mouth marketing – when customers have a great experience, they’re likely to tell their friends and family, which can help you attract even more business.

If you want to stay ahead of the curve in ecommerce, focus on offering unique and memorable experiences that your customers will love. By doing so, you’ll be well-positioned for success in 2022 and beyond.

Why buying experiences is the future of ecommerce

It’s no secret that ecommerce is on the rise. In 2019, global ecommerce sales reached $3.5 trillion and are projected to reach $6.54 trillion by 2023. With more and more shoppers turning to online channels to make their purchases, it’s clear that ecommerce is here to stay.

What’s less clear is what the future of ecommerce will look like. Will we see more personalisation? More AI-powered chatbots? A move away from material possessions in favor of experiences?

It’s hard to say for sure. But if we look at some of the top ecommerce trends that are emerging, we can get a pretty good idea of what might be in store for the future of online shopping. Here are three of the most important ecommerce trends to keep an eye on in 2022:

Increased use of AI and chatbots

One trend that we’re already seeing in ecommerce is the increased use of AI (Artifical Intelligence) and chatbots. Chatbots are becoming increasingly sophisticated and are able to provide shoppers with a more personalised experience.

In addition, AI is being used to power more and more ecommerce applications. For example, AI can be used to recommend products to shoppers based on their past behavior, provide customer support, and even help with fraud prevention.

Continue reading

5 Tips For Your E-Commerce Checkout

You could have the most fantastic E-Commerce website in the universe, but if your checkout page is less than stellar, you risk losing a customer had the very final step. A customer who has decided to add a product to their basket and who is hovering over the purchase button, is not one you want to scare away with a poorly optimised checkout system.

I’m going to run through the top five things that every E-Commerce store owner should have at their checkout to maximise their results.

1. One step checkout

Limiting the number of steps in your checkout is a great way to increase the number of purchases in your store. Traditionally the checkout process on an E-Commerce store can be 4+ steps, with the worst offenders being up to 10 steps before a purchase is completed. Utilising a one-step checkout option will allow your customer to fill in all of their details on a single page, before completing their purchase.

Guest checkout

People are used to getting what they want quickly these days, and that applies to checkouts too. Consider including an option for guest checkouts for the people who don’t want to waste time making an account. For some, a requirement to create an account will have them clicking away to another website. Some customers prefer not to share their information, but still want to make a purchase, so a guest checkout is a perfect option for them.

We have had plenty of success testing and trialing the one-step checkout with our clients and the results have been overwhelmingly positive.

2. Customer reviews

Customer reviews are one of the most important pieces of information that a customer looks at when they are considering a purchase, so make sure you have them front and centre on your checkout page. You can do this by adding star ratings, as well as customer testimonials, to your page.

This will help to ease the minds of any potential customers who are on the fence about making a purchase, as they will be able to see that other people have had a positive experience with your store. They also add credibility to your business.

Asking for reviews is a great way to get more of them, as customers are more likely to leave a review if they are asked to. You can use an email campaign or even a pop-up on your checkout page, asking customers to leave a review after they have made a purchase. Studies have shown that 84% of consumers trust online reviews as much as personal recommendations. This means that if you have good online reviews, you’re seen as more trustworthy than businesses that don’t

Our customer reviews service offering can take the hassle out of getting customer reviews for your business.

3. Payment methods

It’s a great idea to provide a variety of payment options for your customers to use. Some prefer to use their credit cards, while others prefer the no fuss security of using PayPal. If possible, try to include a selection of payment methods for ease of checkout.

You can also offer a discount for customers who use a specific payment method, as an incentive to use that method. This will help to increase the number of sales you make through your checkout page.

Continue reading